01Notes 02LeadWise 03Work With Me 04Gear 05Guide 06Connect
Notes

How contractors
actually get hired.

Twelve years helping contractors grow their businesses taught me what owners are actually paying for and what they're actually getting back. These are the notes — no pitch, no gate, no email required to read them.

The Lead Business

What actually happens to your $85 lead.

A lead is a product with a cost to produce, a price, a margin and a distribution model. Here's how one gets built, priced and split — and why cost per lead is the wrong number to be watching.

In the works

Why the first contractor to answer wins

Speed-to-lead is the most under-priced advantage in the trades. What the window actually looks like, and how to close it without hiring anyone.

Your Google profile is your real homepage

Most homeowners decide before they ever reach your site. What they're looking at instead, and what to fix first.

What ChatGPT says when someone asks for a contractor

Buyers are asking AI for recommendations now. Where those answers come from, and how a local business ends up in one.

Own your search

Rather see it than read about it?

LeadWise builds you a real site from your Google Business Profile before you pay for anything. Look at it, keep it or don't — no call required to see it.